Let’s talk about a few (six, actually) reasons why a reader would leave a blog page or website.
If any of these apply to your website, you might think about reconsidering having them on there.
1. Have music playing automatically.
It makes it even worse if I can’t quickly find the source of the music. Quite often, I am on my computer in bed, with my husband asleep next to me. So, while I am trying to be quiet and not wake him up, I decide to check out your blog page… and have this music playing all of a sudden. NOT FUN! Please, please, please, do not assume your readers want to listen to music while on your page.
And, further, how do you know the style of music your listeners would like to hear?
2. Have ads on your sidebar that automatically play a video… with sound.
Yeah, I know this one goes hand in hand with #1, but just in case you didn’t understand my hatred for sound coming on when I open a webpage, I thought I would include this one too and make it abundantly clear. It is annoying when I open a website and have to hear things I didn’t ask to hear.
3. Have too many blog snippets on the front page.
If your blog has 15 very small blog post snippets on the front page, spanning 3 columns, I am likely to leave your blog quickly. Maybe it’s just me, but that is just information overload and ADD kicks in. And when that happens, for me, it is just easier to leave the page than figure out which one of the 15 I want to read first.
4. Pop Ups
Simply put… pop ups annoy me. And I don’t think I’m alone here. When you go to a website, you don’t want an ad to pop up. Yes, I know you can just click the little x and it will go away, but why make your readers do that?? Also, the pop ups asking me to subscribe by email to your blog are especially frustrating. If I want to subscribe, I will go to the box on your sidebar and subscribe or I will look for a subscribe button at the bottom of your post. Not once have I subscribed due to one of those pop ups.
5. Super long posts.
I know there can be a lot of information when it comes to certain things you want to write about . When I first started writing my post on 5 ingredients to avoid at the grocery store, it was actually going to be 10 ingredients. I figured out pretty quickly the post was going to be long. If I actually explained WHY I avoid those 10 ingredients, it would be an extremely wordy post, not to mention, overwhelming my readers with 10 ingredients they now have to stop buying. So… not only did I reduce the ingredients down to only 5, I also just gave a couple sentences about the ingredient. I then wrote 5 more posts. One for each ingredient; breaking down WHY I avoid that ingredient.
6. Lots of posts in a row that are just ads
Obviously, this one doesn’t apply to deal/coupon bloggers, because people are actually coming to your blog for those posts. However, if you are not a deal/coupon blogger, chances are your readers don’t want to see a bunch of deals. That being said… a deal once in a while, is probably fine… because who doesn’t like a deal!?
Okay… that’s it. Hopefully I am not guilty of #5 with this post. ;)
I know some of you may be thinking I’m a little nit picky about some of these things. And…While you may be right, I have seen others complain about every single one of these things as well. If you are interested in making your readers happy, you might think about not doing the aforementioned things. You’re welcome.
Admittedly, not all of these will actually cause me to immediately leave the website if there is content there that I already know I want to read. That being said, it still causes me to get frustrated with the website… and do you really want your readers to be frustrated while they are on your site? Hopefully not…
Are you a blogger or website owner? Is your site guilty of any of the 6 things in this post?
Do you also get annoyed by any of these things? Are there things I didn’t mention that are frustrating to you when you go to a blog? (Please tell me if there is anything on my blog that is annoying… I am definitely open to criticism!)